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Member Motivations

Attract better leads by solving their core problems

What do future members really want?

We know you can close prospective members once you get them in the door, but how do you get them off the couch? Grab their attention online with Lead Magnets that speak to their deeper desires for health and fitness. 

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He doesn't want a shiny dumbbellhe wants a bigger bicep!

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She doesn't want a spin class— she wants to look and feel her best!  

 

The secret to motivating them to action

Rather than try to shout about your amenities or your price louder than your competitors, build trust with your ideal members by providing them with content that you know will motivate action—to come check out your fitness center!  And the best part is you already have all the info you need to understand what drives your ideal members!

Ask yourself a few questions:

  • Do my ideal members tend to be female or male?
  • What types of goals do they want to achieve?
  • Do they train in the gym for sports?
  • Do my members want group activities or one-on-one training?
  • Do my members have trouble sticking to a healthy diet?
  • Are my ideal members experienced, or new at working out?

Tap into their primary motivation

Attract new (and better) leads online (while they're still on the couch!) by offering branded guides, meal plans, and workouts that quickly show potential members how to move forward in their fitness journey, and that they’ve come to the right place.

Weight Loss

Weight Loss

The gym is an intimidating place for me. I’m not always sure I know the right way to work out, and don’t always have the motivation to keep going when I get frustrated. On the surface I want to lose weight so I look better and my clothes fit more comfortably. Deep down inside, my main motivation for going to the gym is to feel more confident about myself so I can be more self-assured in my day-to-day life.

Lead Magnet Samples

  • Healthy Grocery Checklist [Checklist]
  • Lean For A Lifetime [Guide]
  • 20 Minute Fat Blast [Workout]
  • Flex Fit Meal Makeover [Plan]
  • Getting Started: Clean Eating [Guide]
  • 7 Day Free Trial [Offer]
  • $0 Enrollment [Offer]
  • Join for $1 [Offer]

Strength Training

Strength Training

I’m interested in getting strong and building a chiseled physique. I’m pretty good at getting motivated to get to the gym, but it takes time to see results, and I can get bored with the same old routine. Physical performance and increased fitness are secondary to my aesthetic goals, so seeing results quickly is important to me.


Lead Magnet Samples

  • Modern Muscle [Guide]
  • Mega Muscle Makeover [Workout]
  • Modern Muscle [Guide]
  • Muscle Meal Plan [Plan]
  • 7 Day Free Trial [Offer]
  • $0 Enrollment [Offer]
  • Join for $1 [Offer]

Health

Health

I want to be generally fit, flexible, and able to engage in active adventures with friends. Getting healthy, happy, and fit is about getting the most out of my day-to-day life, and feeling like I can take on any challenge.

Lead Magnet Samples

  • Body For Adventure [Guide]
  • Healthy Grocery Checklist [Checklist]
  • Fit For Adventure [Workout]
  • Quick Fit Meals [Plan]
  • Getting Started: Clean Eating [Guide]
  • 7 Day Free Trial [Offer]
  • $0 Enrollment [Offer]
  • Join for $1 [Offer]
  • First Class Free [Offer]

Wellness

Wellness

It’s not as much about the size of my jeans or how much body fat I’m carrying around. I just want to feel good about my health, and avoid the blues. I want to be ‘game’ to do anything active my friends and family want to do, without feeling like I might not be able to keep up.

Lead Magnet Samples

  • Body For Adventure [Guide]
  • Healthy Grocery Checklist [Checklist]
  • Fit For Adventure [Workout]
  • Quick Fit Meals [Plan]
  • Getting Started: Clean Eating [Guide]
  • 7 Day Free Trial [Offer]
  • $0 Enrollment [Offer]
  • Join for $1 [Offer]
  • First Class Free [Offer]

Ready to sign up more members?

Learn how WindForce FIT can help you identify, attract, and close your ideal members.

Get Started Learn More