The secret to attracting better leads (and more of them) with your brand new WindForce FIT assets is simple: Get your Lead Magnets in front of your target audience anywhere your studio has a digital presence.
The best results will come from linking to your Lead Magnets from your website, promoting them via targeted Facebook and Instagram ads, sending them to your prospect email database, and sharing them from your social media channels.
You can do 1 or all 4 of these things to improve your leads (the more the better). If you’re just getting started, pick 1 or 2 digital channels where you can access the largest audience and start there.
You've got this! And, we're here to help if you get stuck.
Your website is your home base online. This is where many prospects will go first to learn about your studio. Here's a few easy ways to begin promoting your new WindForce FIT Lead Magnets from your website to convert more traffic into quality leads and members.
Link to your content offer on your website:
Link to your promotional offers on your website:
Including Lead Magnets on your homepage is extremely important, this is one of the first places leads will go research your brand. Make sure the call to action is prominent, clear and concise.
Installing pop-ups on your website is a great way to turn web visitors into leads. Pop-ups can link to your content or promotion offers, and are proven to convert and have a high ROI. Pop up technology has improved too, as they have become less intrusive.
By linking to your Lead Magnets in the body of your blog posts, your content becomes more valuable and will help convert blog readers into leads. Write blogs that relate to your Lead Magnets and include the relevant links as a call-to-action button.
Email your Content or Offer Lead Magnet links to your prospect email list and/or to current members for them to share with friends. Sending Lead Magnets to your email lists will reach an audience of prospects that is more aware of your business. You've already built a level of trust with with them - which means they will be more likely to convert on your offers & join.
Who to send your Lead Magnets to:
Don’t have an email list? Jump to paid advertising.
Collect the emails that you have in your database. All emails that you have including members, prospects, partners, and any other that you may have.
Keep your subject lines interesting, don't be generic! Ask a question, share a fact, offer a free guide, or special promotion - anything to get the recipients to open your email.
Share your Lead Magnet links and stay active in all of your social channels. If you don’t already have at least a Facebook Page and an Instagram Account, we highly recommend you get those set up for your business right away. Similar to your email list, this is an audience that is connected to you and you have started to build trust with them.
Sharing your Content Lead Magnets:
Sharing your Promotion Lead Magnets:
This is your chance to excite potential members with your Lead Magnets. You have beautifully crafted content and special offers, so don't use generic language when promoting the Lead Magnets (Ex: "FREE GUIDE" or "SPECIAL OFFER Expires Friday"
Your social media posts will only live in your followers feed for a short time. So you'll need to share links to your Lead Magnets each week! Test the days and times that work best for your ideal members.
Images help your post stand out! And can help you Lead Magnets get more visibility. Make sure to choose an image that is relevant to the Lead Magnet you are posting and to the Buyer Motivation you are trying to attract.
Set up Facebook and Instagram ads that link to your branded content and promotion offers. Make sure to target your zip code and create audiences based on your member motivations. Never setup a Facebook ad? Start with boosting your post. Want help with Facebook ads? Contact us, we would be happy to point you in the right direction.
Generating leads from Paid Facebook and Instagram ads works extremely well, you just need to promote the right offers to the right audience. This allows you to expand your reach beyond those prospects that are already connected to you. By targeting your ideal audience with digital advertising, you are putting your studio in front of new prospects that match your ideal members. You're also building and strengthing brand awareness.
Promoting your Content Lead Magnets with ads:
Promoting your Promotion Lead Magnets with ads:
Use Facebook ads to promote both your content lead magnets and your promotional content. Target people in your area who are interested in the services your gym provides.
Reach a new audience with Instagram ads. Make sure your graphics are sized correctly and your audience is very focused. Promote both your content and promotional offers.
Google search ads are perfect for capturing potential members searching for a studio near them by advertising your Promotion Lead Magnets. These are hot leads that cost more, but they convert well.